Delicately pink. This neutral pigment is our most popular lip shade, resulting in a super soft, understated pink tone.

Pigment undertone: Neutral

Pigment value: Light to medium

Skin tones: Fair, pink, beige and olive (Fitzpatrick 1-3)

Popular mixes: Darken with Wine or mix with Nude for a softer pink

Ignite an inner flame! This vivid orange pigment will add warmth to any lip and cancel cool tones. Use on its own or as a warm modifier for lips.

Pigment undertone: Warm

Pigment value: Medium

Skin tones: Fair, pink, beige, olive, caramel, dark brown and brown-black (Fitzpatrick 1-6)

Popular mixes: Perfect for warming up any lip color

Vibrant in magenta. Get a more traditional look with this best-selling cool pigment, resulting in a mid-toned berry pink, perfect for every occasion.

Pigment undertone: Cool

Pigment value: Medium to dark

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Darken with Wine or mix with Pink Rose for a more intense pink

Go-to nude. This neutral pigment is less pink than Dusty Pink and lighter than Cinnamon for a beautiful, soft, natural pinky-brown nude.

Pigment undertone: Neutral

Pigment value: Light to medium

Skin tones: Fair, pink and beige (Fitzpatrick 1-2)

Popular mixes: Dusty Pink and Cinnamon

Orange meets pink. This warm pigment cancels cool tones for a peach-red lip reminiscent of tropical orange-toned coral.

Pigment undertone: Warm

Pigment value: Medium

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Mix with your pigment as a warm modifier

Always in season. A warm peachy pigment for a subtle effect. Use it on its own or as a warm modifier for lips.

Pigment undertone: Warm

Pigment value: Light to medium

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Warms up any color with a hint of peach

Pretty in Pink! This best-selling pigment results in a neutral and effortless pink lip.

Pigment undertone: Warm/neutral

Pigment value: Light to medium

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Intensify with any dark color, such as Magenta

A perfect pink-orange pigment for clients looking for a natural effect with a pop of coral for vibrancy.

Pigment undertone: Warm/neutral

Pigment value: Medium

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Mix with Pink Rose ​​for a more intense pink or add Flame for extra warmth

A look inspired by spring blooms. This neutral-cool pigment is a popular pick for a vivid pink look.

Pigment undertone: Neutral/cool

Pigment value: Medium to dark

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Darken with Wine or add Peach for warmth

Classic red. This rich, red pigment has cool undertones that adds depth for a soft red lip.

Pigment undertone: Cool

Pigment value: Medium to dark

Skin tones: Fair, pink, beige, olive and caramel (Fitzpatrick 1-4)

Popular mixes: Darken and intensify with Wine or add drops of Flame for warmth

A bite of dark cherry. This intense burgundy, deep red/purple pigment results in a rich wine color.

Pigment undertone: Cool

Pigment value: Dark

Skin tones: Fair, beige, olive, caramel and dark brown (Fitzpatrick 2-4)

Popular mixes: Darken any pigment cool with drops of Wine

For clients who like their nude on the pinkier side, I often find myself reaching for this shade.

An essential for every artist! This color is so versatile and beautiful on warm skin tones. It can be used to warm up any pigment color and even to color correct ashy eyebrows. You can also use this to neutralize cooler, darker lip tones.

I made this color for clients who aren't afraid of color, it's the perfect combination of pink and purple. If your client is looking for a bright and fun lip color, look no further.

Everyone needs a Nude in their kit! This is the first shade I created for the I 💋 INK line because it's such a good go-to for my clients.

Like your favorite sun destination, Orange Coral adds warmth to any lip pigment and cancels out cool tones. This underestimated color is gorgeous on clients looking for a tropical glow.

Soft and subtle, this color will add a touch of warmth to your client's lips. A great addition to your kit, as it can double as a modifier to lighten and warm up cool pigments.

Delicate, feminine and fun, Perfect Pink will be your go-to color for clients looking for that iconic pink lip!

When your client is looking for a pop of color, Pink Coral will do the trick. Not too pink, not too orange, it's just right for a summer-ready look all year round.

This is my absolute favorite for that perfect cherry-colored lip look. I chose this for my own lips and get compliments all the time. I bet your clients will love it too!

Its name speaks for itself, like old Hollywood glamour, this red is a classic for any kit. If your client is looking for a striking yet elegant result, be sure to reach for this one!

Like a perfectly aged cabernet, this color is a beautiful balance of red and purple. Add depth and coolness to any color with a drop or two of Wine.